Here at Sanborn, we like to transcend norms. For example, we are passionate about getting kids outdoors, and we spread the word both in action and through our online connections. We have come to see the importance of an online presence because it can validate and educate others about what we do offline and at camp. We also truly enjoy having the year-round input and connection with our campers, staff, parents, and alums.
Social media works in concert with our mission: To live together in the outdoors building a sense of self, a sense of community, a sense of the earth, and a sense of wonder through fun and adventure. Though we may only be living outdoors with others for 9 months of the year (during summer camp and outdoor ed), social media creates a year-round opportunity to build on our shared values…and exchange ideas, information, and insight that can educate beyond these 6,000 acres.
In order to maintain an authentic identity in the realm of social media, it is important that we do what we do best at camp: be ourselves, build community, practice good communication, be outstanding role models, represent our values and mission, be a leader, keep a good sense of humor, and – most of all – remember the importance of unplugging, getting out and playing in the natural world.
Like any social situation where there are group dynamics at play, the social media environment can be both overwhelming and empowering, expansive and intimate, calloused and understanding – and, because we are professionals when it comes to the development of social and emotional skills in people – we are at an advantage in the social media environment because we CARE about people…and we see the value of “playing” within the technologies that exist.
If you don’t use any of those platforms, let us know what you are using and what you like most about that social environment. In the summer, you want to be where we are–the rest of the year, we would like to be able to say “Howdy!” wherever you might be.
See you online!